Dawlance has opened its very first Experience Store in Multan, which is also the largest in Pakistan, covering an impressive 9,000 square feet.
This new outlet is not just another retail store it is designed to give customers a completely different way of interacting with the brand. Instead of traditional counters, the space has been built to resemble a real home, where visitors can see, touch, and experience Dawlance appliances in a comfortable and engaging environment.
The idea behind the Experience Store is to move away from conventional selling methods and offer customers a chance to explore technology in action.
From kitchen appliances to innovative home solutions, the store allows families to imagine how Dawlance products would fit into their own homes. This approach is expected to build stronger bonds with customers, as it creates a more personal and lasting impression.
Company officials shared that the Multan Experience Store reflects Dawlance’s long-term vision of staying close to its consumers and providing them with value beyond products. It is about offering experiences that matter, while also showcasing the brand’s commitment to innovation and sustainability.
Dawlance also acknowledged the hard work of its team in making this vision a reality. The launch is aligned with the company’s guiding purpose: “Progress Today, Preserve Tomorrow.” With this initiative, Dawlance aims to not only serve current consumer needs but also contribute to a more sustainable and modern future.
The Multan Experience Store is being seen as a big step forward in redefining retail experiences in Pakistan’s home appliance industry.
