Pakistan’s Himalayan Pink Salt, already famous around the world, has achieved another milestone by winning the Global Innovation Award in Belgium.
The recognition came at the Women in Agritech Global Summit, an event that celebrates new ideas and sustainable practices in agriculture and natural products.
The award was linked to a unique project in Brazil, where a soap was created by combining Amazonian biodiversity with Pakistan’s natural pink salt.
This blend has been admired internationally for its originality, sustainability and contribution to the global wellness industry. It also shows how natural resources from two very different regions can be brought together to create products with global appeal.
Commerce Minister Jam Kamal Khan welcomed the news and called it a proud moment for Pakistan. He explained that this recognition highlights Pakistan’s growing strength in the wellness and cosmetics markets while also building its image as a country that can deliver innovation and quality.
The minister also pointed out that such achievements could open the door for stronger trade ties and cultural partnerships with Brazil and many other countries.
This award demonstrates that Pakistan is moving beyond being just a source of raw materials. By adding creativity and value, the country is stepping into high-demand markets such as health, wellness and beauty.
Himalayan Pink Salt, known for its minerals and natural benefits, is now being used not only in kitchens but also in skincare and lifestyle products around the world.
The Global Innovation Award is a reminder that Pakistan’s natural resources carry global potential when combined with innovation and collaboration.
