In a significant development for Pakistan’s automotive sector, the Hub Power Company Limited (Hubco) has reaffirmed its commitment to commence assembly of BYD electric vehicles (EVs) domestically by the end of 2026.
This strategic pivot from traditional energy operations to electric mobility underscores the company’s efforts to adapt to evolving market demands.
Hubco has already allocated an initial investment of $10 million toward the project. A key component includes establishing a network of EV charging stations at intervals of every 100 kilometers along major highways, aimed at supporting widespread adoption and easing range anxiety for users.
The fourth quarter of the financial year 2026 is when the completely knocked down (CKD) assembly facility is expected to open, allowing for localized production and possibly lowering consumer costs.
This initiative comes as Hubco seeks to diversify its revenue streams amid challenges in its core power generation contracts, which have faced regulatory and operational hurdles. By entering the EV space, the company positions itself at the forefront of sustainable transportation in Pakistan.
Early market feedback has been encouraging, with positive responses to BYD’s Shark pickup model during initial showcases. This reflects a growing consumer appetite for eco-friendly vehicles that offer lower operating costs and reduced emissions, aligning with global trends toward greener mobility.
The move is expected to generate employment opportunities, boost local manufacturing capabilities, and contribute to Pakistan’s broader goals of reducing reliance on fossil fuels. Industry experts anticipate it could accelerate the country’s EV infrastructure growth.
Ventures like Hubco’s highlight the transformative potential of diversification in emerging markets, paving the way for innovation and sustainability in the years ahead. As 2026 approaches, stakeholders will watch closely for further milestones.
