Pakistani fashion brand ETHNC has marked a major milestone by opening its second store in the United Kingdom, this time at Stratford Westfield. The new outlet follows the success of their first UK store at Westfield Shepherd’s Bush and highlights the brand’s growing international presence.
The launch reflects ETHNC’s commitment to offering high-quality, contemporary fashion to a global audience. The team behind the brand credited this achievement to the hard work, creativity, and support of their employees, partners, and loyal customers, emphasizing that every milestone is a shared success.
With the Stratford Westfield outlet, ETHNC aims to provide customers in the UK with easy access to its latest collections, blending modern design with South Asian heritage. The store will feature a variety of clothing and accessories, catering to fashion-conscious buyers seeking distinctive, stylish options.
Industry experts note that ETHNC’s expansion is a significant step for Pakistani fashion brands seeking international recognition. The move signals confidence in global markets and an ambition to compete with established international names.
The brand also announced plans to continue its international growth, with more destinations on the horizon. By opening multiple outlets in the UK and potentially other markets, ETHNC hopes to establish itself as a global fashion name, representing Pakistan’s creativity and craftsmanship on the world stage.
This expansion underscores the increasing impact of Pakistani brands abroad, combining cultural roots with global appeal to reach wider audiences.
