Lahore’s main vegetable market has taken a significant step toward transparency and fairness by installing a digital price list for all shoppers. The new system displays government-approved rates for a wide range of vegetables, ensuring that customers know the correct prices before making purchases.
Market officials explained that the initiative aims to stop overcharging and provide a fair shopping experience for everyone. In the past, many buyers faced inconsistent pricing, where some sellers added high markups on essential vegetables. With the digital display, customers can now easily compare prices and avoid paying more than the official rates.
The digital price list updates in real-time, reflecting daily changes in market rates. It covers all common vegetables sold in the market, including potatoes, onions, tomatoes, spinach, and more. This not only benefits buyers but also encourages sellers to maintain honesty, as the displayed rates are visible to everyone entering the market.
Shoppers have welcomed the move, saying it saves time and reduces confusion while promoting trust between sellers and customers. Market authorities also hope that the system will reduce disputes over pricing and create a smoother shopping experience for daily buyers and wholesalers alike.
Officials have said that this is the first step, and more markets in Lahore may adopt similar digital pricing systems soon. By introducing technology to regulate pricing, the city is moving toward fairer and more transparent trade practices, benefiting both consumers and vendors.
