The latest DarazMall emerged as the star of Daraz Pakistan’s 11.11 sale, driving unprecedented growth and impressive customer engagement across the country. During the event, brands listed under DarazMall collectively recorded a stellar 50× increase in growth compared with normal trading periods, underlining the platform’s growing influence in Pakistan’s e‑commerce landscape.
Millions of shoppers explored a wide variety of discounted products. The sale featured over 10 million items on discount, with top-selling categories including fashion, skincare, audio, home goods, and beauty, reflecting strong interest in lifestyle essentials and personal care. Among the brands that stood out: household favorites like Knorr, Lipton, Pond’s, Rivaj, and Zellbury, along with electronics and appliance heavyweights such as Haier.
New and emerging brands also used the 11.11 momentum to reach nationwide audiences for the first time. Brands like Loyi, MoltyHome, SAC, Organic Inn and others leveraged the sale to boost visibility and orders, some even witnessing a 700% jump in demand when they participated in “Brand Rush Hour” promotions.
Several trends boosted this success. Enhanced delivery and customer‑service capabilities, including fast delivery (as quick as 6 hours in some cases) and broader logistic coverage across long distances, raised shopper confidence.
Meanwhile, growing adoption of digital payments also played a role: the platform saw a significant increase in transactions via wallets and prepaid methods, signalling rising trust in cashless shopping across Pakistan.
For many brands and sellers, this 11.11 marks their strongest performance ever. More than 48,000 sellers outperformed their previous 11.11 sales, and customer satisfaction reached 92%, underscoring how improved logistics, authentic products and competitive pricing together boosted e‑commerce adoption.
As DarazMall continues to gain traction, this year’s 11.11 sale not only set new benchmarks for brand performance and customer reach, it also reinforced how e‑commerce, logistics, and digital payments are increasingly converging to shape the future of shopping in Pakistan.
