The Pakistan Cricket Board (PCB) has finalised a historic media rights deal for the HBL Pakistan Super League (HBL PSL), selling both television broadcast and digital live‑streaming rights to Walee Technologies for a record PKR 26.11 billion.
This four‑year agreement covers coverage of the league across Pakistan from 2026 to 2029 and marks the highest‑valued broadcast deal in the history of Pakistan cricket.
Under the new contract, Walee Technologies will hold exclusive rights to show HBL PSL matches on TV and online streaming platforms in Pakistan. The value of the deal is significantly higher than previous rights fees, reflecting the growing commercial strength and popularity of the league.
The PCB is expected to receive around PKR 6.5 billion per year from the agreement, providing a steady revenue stream that will help support future development of the league and Pakistan cricket overall.
The league itself has expanded in recent years with the addition of more teams and an increased number of matches, helping drive higher commercial interest and fan engagement. The rising value of the HBL PSL broadcast rights shows strong confidence from private investors and brands in Pakistan’s T20 cricket market.
Key Details of the HBL PSL Media Rights Deal
| Element | Details |
|---|---|
| Total Value | PKR 26.11 billion |
| Period Covered | 2026 to 2029 |
| Rights Included | TV broadcast and digital live streaming |
| Annual Revenue for PCB | Approx. PKR 6.5 billion |
PSL CEO Salman Naseer described the deal as the biggest in Pakistan cricket history, underlining how the league’s brand value has grown over the years. Walee has said it plans to build a digital sports ecosystem around the league that connects fans, brands, and content creators, aiming to bring a more engaging viewing experience for supporters.
Fans can now look forward to watching every match of the HBL PSL on both traditional TV networks and digital platforms, with enhanced coverage and fresh content as a result of the new partnership.
