Apple is expected to take the number one spot in global smartphone shipments in 2025, ending Samsung’s 14-year lead. This major shift is driven by the rising demand for the upcoming iPhone 17 series and a strong wave of users ready to upgrade their older devices.
According to Counterpoint Research, Apple’s smartphone shipments are predicted to grow by 10% in 2025, giving the company a 19.4% market share. Meanwhile, Samsung is expected to fall slightly to 18.7%, losing its long-held top position. Experts say this change is happening because more people are attracted to Apple’s new features, long-lasting software support, and strong brand loyalty.
One major factor behind Apple’s growth is the large number of users who bought smartphones during the COVID-19 pandemic. Many of these customers are now ready for an upgrade. In addition, there are an estimated 358 million second-hand iPhone users who may shift to buying new devices in the coming years, helping Apple strengthen its position even further.
Analysts believe that Apple’s lead may continue until 2029, as the company focuses on innovation and premium models. Samsung, on the other hand, is expected to concentrate on improving its high-end phones while also growing in emerging markets. Chinese brands are also increasing competition by offering advanced features at competitive prices.
If predictions are correct, 2025 will mark a historic moment in the smartphone market, one where Apple finally overtakes Samsung after more than a decade. This shift highlights how quickly consumer preferences can evolve in the global tech industry.
