In 2025, the Pakistani app Tamasha emerged as one of the most searched technology topics in Pakistan, according to Google’s Year in Search 2025 report. The app secured the #2 spot in tech-related searches, surpassing several international platforms and global tech tools, reflecting the growing popularity of homegrown digital solutions.
Tamasha, a local content and entertainment platform, has gained significant traction among users for its engaging videos, live streams, and interactive features. Its rise in search rankings signals the increasing interest of Pakistani audiences in locally developed apps that offer relevant content and user-friendly experiences. The app’s growth also demonstrates how digital innovation in Pakistan is becoming a major force in shaping online trends.
Industry experts say that Tamasha’s success reflects a broader trend in the Pakistani tech ecosystem, where local developers are creating competitive platforms that can rival global giants. The app’s high engagement shows that Pakistani audiences are not only consuming content from international apps but are also actively seeking local platforms that cater to their cultural and entertainment needs.
The Google Year in Search ranking highlights Tamasha’s ability to attract attention at scale and its role in promoting Pakistan’s tech talent. As the country moves into 2026, the app’s recognition emphasizes the potential for local technology solutions to expand their reach, influence digital culture, and contribute to economic growth.
With continued innovation and support for domestic tech ventures, apps like Tamasha are expected to play a key role in shaping Pakistan’s digital future and inspiring a new generation of tech entrepreneurs.
