Luxury fashion house Prada has surprised fragrance lovers by turning a familiar South Asian comfort into a premium perfume. The brand has launched Infusion de Santal Chai Eau de Parfum, a scent inspired by the warm aroma of elaichi chai. Priced at $190, which is over Rs53,000, the perfume has quickly caught attention on social media for its unusual concept and high price.
According to Prada, the fragrance blends creamy sandalwood with spicy cardamom notes, creating a soft and cozy scent. The brand says it aims to capture the calm feeling of sipping chai, mixed with the elegance of sandalwood. The perfume is part of Prada’s Infusion collection, which focuses on simple but deep scents made from natural, inspired ingredients.
While elaichi chai is a daily drink for millions in South Asia, seeing it turned into a luxury perfume has sparked mixed reactions. Some users find the idea creative and interesting, praising Prada for celebrating familiar aromas in a new way. Others are amused, pointing out that a fragrance inspired by a common cup of tea now costs more than many people’s monthly grocery bills.
Fragrance experts say chai inspired scents are becoming popular because warm, spicy notes feel comforting and personal. Sandalwood, in particular, has long been valued in perfumes for its rich and calming smell. By combining it with chai spices, Prada is tapping into nostalgia while keeping a high end appeal.
The perfume is packaged in Prada’s signature minimalist bottle, keeping the focus on the scent rather than flashy design. Whether seen as luxury art or an expensive joke, Infusion de Santal Chai has succeeded in one thing. It has everyone talking.
