Jazz, the leading digital operator in Pakistan, has launched FikrFree, which is the country’s largest AI-powered digital insurance and healthcare marketplace. This new platform aims to change the insurance industry by making healthcare and financial protection easy, affordable, and personalized for all Pakistanis, especially those who are underserved.
With insurance coverage in Pakistan currently below 1%, FikrFree is an important step in closing this gap. It provides individuals and families with a variety of customized insurance products, online doctor consultations, and real-time claims management—all in one easy-to-use platform.
Kazim Mujtaba, President of the Consumer Division at Jazz, said about the launch, “FikrFree is not just about providing insurance—it’s about changing lives. By using AI, we are making financial and healthcare protection available to everyone, giving peace of mind to millions of Pakistanis, particularly in underserved communities.”
This initiative aligns with Jazz’s mission to enhance lives and livelihoods through technology. By utilizing AI, Jazz is making it easier for more people to access essential insurance and healthcare services, helping to solve challenges in these areas and providing individuals with the security they need.
The launch of FikrFree highlights Jazz’s commitment to creating positive change in Pakistan’s digital and financial sectors. By transforming the insurance landscape, Jazz hopes to promote greater inclusion and equip people with the tools they need to protect themselves against unexpected risks. Jazz is focused on driving innovation and inclusivity for a better future in Pakistan.
