TikTok has been officially chosen as FIFA’s first-ever Preferred Platform for the 2026 FIFA World Cup. This partnership will allow football fans around the world to enjoy more interactive and engaging content throughout the tournament, both during and beyond live matches.
As part of the agreement, TikTok will create a special World Cup hub on its platform. This hub will include match schedules, scores, key moments, and exclusive videos. Fans will also be able to take part in interactive features such as games, challenges, and polls. In addition, TikTok will introduce special World Cup-themed stickers, effects, and filters, allowing users to create and share creative football-related content.
The partnership will also give selected TikTok creators unique opportunities. Some creators will receive behind-the-scenes access to FIFA events, including press conferences and team training sessions. Others will be able to work with FIFA’s official video archive to co-create content, bringing historic moments and memorable highlights to a new digital audience.
This collaboration will run until the end of 2026 and is designed to connect fans from different countries and cultures. FIFA and TikTok aim to make the World Cup experience more inclusive and interactive, allowing fans to engage with the tournament even when they are not watching matches live.
The decision follows TikTok’s strong performance during the 2023 FIFA Women’s World Cup, where the platform saw high levels of fan interaction and content sharing. Building on that success, FIFA hopes this partnership will further expand the global reach of the World Cup and strengthen fan engagement through digital platforms.
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