Leading Pakistani fashion brand MARIA.B has opened a new outlet in Sargodha, expanding its retail network in Punjab. The brand is known for its formal wear, bridal collections, lawn prints, and ready to wear dresses.
Founded by designer Maria Butt, MARIA.B has grown into one of the country’s well known fashion labels. Over the years, it has built a strong presence not only in Pakistan but also in the Middle East, the United Kingdom, and other international markets. The opening of the Sargodha outlet reflects the brand’s focus on reaching customers in smaller and mid sized cities.
The new store offers a wide range of products, including unstitched lawn suits, embroidered formal dresses, luxury chiffon, and festive collections. Customers can also find seasonal sales and limited edition pieces at the outlet. The store is designed to provide a comfortable shopping experience, with organized displays and trained staff to assist buyers.
Fashion experts say that expanding into cities like Sargodha shows how Pakistan’s retail market is growing beyond major urban centers such as Lahore and Karachi. Rising demand for branded clothing in second tier cities is encouraging more fashion houses to open physical outlets.
With this launch, MARIA.B aims to strengthen its connection with customers in the region and make designer fashion more accessible to local shoppers.
