Amazon founder Jeff Bezos is planning to sell around $4.07 billion worth of Amazon shares, shortly after the company’s stock surged to record levels and its market value crossed the $3 trillion mark.
According to a recent regulatory filing, Bezos intends to sell approximately 15 million Amazon shares. The proposed transaction is being carried out under a Rule 10b5-1 trading plan, which was adopted in November 2025. Such plans allow company insiders to arrange stock sales in advance based on predetermined conditions.
The planned sale comes after a strong rally in Amazon shares following the company’s latest quarterly earnings. Amazon’s stock reached a record price of about $287.20, helping the technology giant briefly enter the exclusive $3 trillion market-capitalization club.
The announcement nevertheless attracted investor attention, with Amazon shares declining after news of the planned transaction emerged. Analysts noted that the sale represents only a small portion of Bezos’ overall Amazon holdings.
Bezos stepped down as Amazon’s chief executive officer in 2021 and currently serves as the company’s Executive Chairman. Despite regularly selling portions of his stake, he remains one of Amazon’s largest individual shareholders.
The latest transaction also continues Bezos’ long-term strategy of reducing his ownership in the e-commerce and cloud-computing giant. He has previously used scheduled trading plans to sell large amounts of Amazon stock.
The planned $4 billion-plus sale does not necessarily indicate a lack of confidence in Amazon, as such transactions can be part of broader financial, investment and diversification strategies. Investors will now watch whether the sale has any lasting impact on Amazon’s share price.
