OpenAI has surprised fans with an unusual new product: a ChatGPT-branded basketball priced at $70. The product has been introduced as part of the company’s “Pause. Play. Prompt.” campaign, which encourages people to step away from screens and find inspiration through real-world activities.
The basketball is a standard Size 7 ball measuring 29.5 inches and is made entirely from rubber, making it suitable for outdoor use. Unlike some of OpenAI’s other hardware-related products, the basketball does not include any artificial intelligence features or technology.
According to the product description, the idea behind the campaign is to remind people that creativity does not exist only on digital screens. The company is encouraging users to take breaks, play, and explore new ideas away from their computers and phones.
The $70 price tag has attracted considerable attention online, as standard rubber basketballs are generally available at much lower prices. Despite the discussion surrounding its cost, reports indicate that the ChatGPT basketball quickly sold out after being listed.
The unusual product comes as OpenAI continues to expand beyond its traditional AI software business and explore physical products. The company has also introduced other merchandise and hardware-related items, signaling growing ambitions to establish ChatGPT as a broader consumer brand.
While the basketball itself is not an AI-powered device, its launch demonstrates OpenAI’s creative approach to marketing and brand-building. The company’s unexpected move has generated significant interest online, making the $70 ChatGPT basketball one of its most unusual products yet.
