British pop star Dua Lipa has filed a lawsuit against Samsung Electronics, demanding $15 million in damages. The singer accuses the South Korean company of using her photo without permission in promotional material for its televisions.
The case was filed in a California court. According to Dua Lipa’s legal team, Samsung used a backstage photo taken during her performance at the Austin City Limits music festival in 2024. The image was reportedly placed on product packaging and promotional content in a way that suggested she was endorsing Samsung TVs.
Her lawyers argue that this unauthorized use misled customers and helped boost Samsung’s sales by linking her fame and image to the brand. Dua Lipa is also asking the court to stop Samsung from using her image in the future and to return any profits made from the alleged misuse.
This incident has drawn attention to issues of celebrity rights and unauthorized commercial use of personal images. Dua Lipa is known for protecting her brand and image strictly.
Samsung has not yet given any public statement regarding the lawsuit. The case is currently in its early legal stages and is being closely watched by the entertainment and tech industries.
