Pakistan International Airlines (PIA) could be heading for a major visual transformation as Canva proposes a nationwide contest to develop a fresh identity for the national flag carrier. The proposal comes as the airline moves forward under new ownership, creating an opportunity to rethink its branding and public image.
Canva, the global visual communication platform, has suggested launching a national rebranding competition that would invite Pakistanis to contribute creative ideas for PIA’s new look. The initiative could give designers, students, creative professionals, and branding enthusiasts an opportunity to showcase their talent and help shape the future identity of one of Pakistan’s most recognised national institutions.
The proposed contest could focus on refreshing key elements of PIA’s brand, potentially including its logo, aircraft livery, colour scheme, uniforms, and other visual assets. A modernised identity could help the airline present a more contemporary image while maintaining a connection with Pakistan’s cultural heritage.
The proposal has generated interest because PIA has long been associated with Pakistan’s national identity and international presence. Any major rebranding effort would therefore carry significance beyond a simple change in design.
Supporters of the idea may see the competition as a way to encourage public participation and local creative talent, while also creating a sense of ownership among Pakistanis.
As PIA enters a new phase under its new ownership structure, the proposed initiative could mark the beginning of a fresh chapter for the airline, combining modern design with the country’s cultural identity and heritage.
